SACRAMENTO, Calif. – As New Yorkers navigate another frigid winter in the Big Apple, Visit California has partnered with CAMP, The Family Experience Company, to offer a glimmer of sunshine from the Golden State filled with activities, a celebrity chef event and a chance to win a family vacation to California.

Now open, CAMP’s 5th Avenue flagship location has transformed into a mini-California getaway showcasing the state’s robust offerings, from delicious culinary delights to breathtaking scenery, along with inspiration for planning a California family getaway. The two-month experience will be the ultimate destination for families seeking a bit of an escape from the dreary days of winter.

“California is the ultimate place for families to explore,” said Visit California President and CEO Caroline Beteta. “CAMP’s innovative approach to creating immersive experiences for children and their families is a true embodiment of California’s pioneering spirit and an excellent partner in bringing the Golden State lifestyle to the Big Apple. We can’t wait for New Yorkers to get a taste of California’s wonders in CAMP’s flagship location—and be inspired to come to experience it on vacation.”

Families stepping off of 5th Avenue and into CAMP will encounter a West Coast-styled “California Cafe” filled with healthy Golden State snacks and California-inspired ice cream flavours like Yose-Minty, Vanil-LA-LA-Land, Cocoafornia and more.

On March 11, beloved Food Network celebrity chef and Los Angeles native Jet Tila will host a special event for families with crafts, snacks and Jet’s custom-created sushi roll made just for CAMP featuring fresh ingredients from California.

In addition to the Food Network, star-power, Visit California and CAMP have partnered with the California-based Sunnie brand and its co-founders, Katy Tucker and Lisette Howard, to offer busy NYC families a complimentary Sunnie Taco Dipper with fresh guacamole, shredded mozzarella and cassava flaxseed crackers – it’s soooo California.

Beyond the magic door, families will encounter a redwood forest in the middle of NYC, a place for kids to zoom around a skateboard track, and discover secret California landmarks hidden throughout the store.

On top of a magical experience in the heart of NYC, families can enter to win a dream trip for four to explore California through sweepstakes, available online or in-store.