OYO’s latest data on Valentine’s Day weekend reveals that Indian travelers are now showing renewed confidence to travel again, Clocking a 20% jump in occupancy, OYO’s online traffic was up by around 70% of pre-COVID levels during the Valentine’s Day weekend.
OYO’s data indicates that Jaipur topped as the most popular destination across India, followed by Goa and Kochi. During the Valentine’s Day weekend, about 25% of holidaymakers opted for road trips between the cities of Kochi, Agra, Visakhapatnam, Mysore, and Udaipur.
Beach destinations including Puri, Pondicherry, and Digha as well as desert destinations such as Jaipur and Jodhpur contributed to about 20% of the total Valentine’s Day demand respectively.
This travel trend is followed by 12% of vacation makers who selected to spend their weekends around Nature-centric hill stations such as Ooty, Lonavala, Mussoorie, and Coorg.
Popular pilgrimage cities such as Varanasi, Tirupati, Shirdi, Amritsar, and Haridwar were not far behind, thereby accounting for 13% of demand this Valentine’s day weekend
Now, here’s a quirky fun fact: Around 27% of bookings were made by solo travelers who opted to celebrate Valentine’s Day at OYO’s across India.
Clearly, the pandemic has accelerated the Indian traveler’s enthusiasm for exploring domestic travel and leisure destinations, which has resulted in the increasing demand for destinations such as Jaipur, Goa, and Kochi.
As India celebrated Valentine’s Day, with around 20% demand stemming from Rajasthan in comparison
to other leisure destinations, Jaipur tops as the most popular choice among travelers, with Goa and Kochi
following suit.
