Google on Monday launched Travel Insights with Google, a website that gives demand trends to sector participants, be they a chain of hotels, a small travel startup, or a booking agent. Travel Insights with Google will assist higher understand of pent-up travel demand and leverage insights from these tools for businesses to place themselves for recovery.
Based on user search data, the Travel Insights with Google tool can level to two kinds of time-specific trends, increasing confidence in decision making in this dynamic period. The Destination Insights tool will give a transparent image of the top sources of demand for a destination, and the destinations within countries that travelers are most interested in visiting – helping the industry map out an attainable resumption of travel on specific routes and make choices about the place to communicate with potential future travelers.
The Hotel Insights tool is designed to help properties of all sizes, especially small and independent inns, understand where travel demand for their geography may be coming from, and get tools, advice, and ideas for making their businesses stand out on-line.
In addition, the website also hosts the Travel Analytics Center. Available to Google’s commercial partners within the travel sector, it will allow organizations to mix their very own Google account data with broader Google demand data and insights to offer a clearer image of managing their operations and discover opportunities to succeed in potential visitors.
The pandemic has had a direct, immediate, and continuing effect on the travel business however it is also one of many industries that have been at the forefront of digitization, Roma Datta Chobey, director – travel, Google India, stated. “Our Travel Insights with Google tool recognizes that, and amidst this volatility, offers players real-time, actionable analysis of travel intention and sentiment, domestically and from abroad, for better and more agile decision making.
We hope that the utility of this tool can even accelerate the digitization of these within the industry that has been working offline as going online is now an essential requirement for recovery,” she added.
