Malaysia tourism on a recovery path since border reopening

Tourism Malaysia Roadshows In Iran, Oman & Qatar To Kick-start Tourism Promotion In West Asia

PUTRAJAYA – Tourism Malaysia is ramping up its marketing effort to lure international tourists from West Asia by launching roadshows in Iran, Oman and Qatar from 13 to 21 May 2022, in conjunction with Malaysia’s border reopening.

Led by Dato’ Zainuddin Abdul Wahab, Director-General of Tourism Malaysia, the roadshows will bring together Malaysia’s tourism fraternity which consists of travel agents, hoteliers, product owners, state tourism bodies and medical tourism industry players, to the capital cities of Tehran, Muscat and Doha.

Apart from formal briefings and presentations on Malaysia’s tourism industry, travel trade partners from the West Asian market will have opportunities to attend travel mart sessions and networking dinners to develop new partnerships with Malaysian counterparts.

Travellers from the West Asia market dominate the top five international tourist spending in Malaysia in terms of per capita expenditure besides recording longer average lengths of stay compared to tourists from other markets.

Dato’ Zainuddin said: “As we welcome more West Asia travellers back to Malaysia, it is a timely occasion to strengthen our partnership with international airlines such as Qatar Airways, Oman Air and Mahan Air, which offer direct flights to Kuala Lumpur.

”With an exciting line-up of new attractions to be explored, including the newly opened Genting Skyworlds Theme Park, the world’s second tallest skyscraper Merdeka 118, and the Sunway Resort in Kuala Lumpur that just reopened after a once-in-a-generation transformation, we are thrilled to welcome international travellers worldwide to experience our country again.”