The shared values and shut ties between tourism and culture stakeholders mean both sectors can work together to ensure inclusive access to heritage, as nations around the world recover from the pandemic. In recognition of this mutually reinforcing relationship, the World Tourism Organization (UNWTO) and UNESCO have collaborated to produce a set of new guidelines focusing on the responsible restart of cultural tourism.
UNWTO invited the UN Educational, Scientific and Cultural Organization (UNESCO) to contribute to the UNWTO Inclusive Recovery Guide, Issue 2: Cultural Tourism. This is the second set of tips relating to the socio-cultural impacts of COVID-19 issued by UNWTO and can continue to be revised, as the situation evolves.
Make cultural tourism relevant in the recovery
The publication draws on the insights and expertise of the two UN agencies to analyze the impact of the pandemic on their respective sectors. This contains how lost revenues are severely impacting communities, heritage sites, cultural events, areas, and institutions, while also weakening locations’ competitiveness and market differentiation. The guidelines on cultural tourism also stress the need for help from policymakers to ensure the relevance of culture within the emergency and contingency planning within tourism destinations.
Cooperation for a better future
Alongside the new tips, UNWTO is urging the cultural tourism sector to create participatory governance structures, bringing together artists, creators, tourism and culture professionals, the private sector, and local communities, for an open dialogue, data exchange, and real-time options. The doc also advocates for better urban-rural connections so as to ensure the benefits of each culture and tourism are enjoyed as widely as possible.
As a result of the pandemic, 90% of countries introduced total or partial closures of their World Heritage websites. In many cases, websites of special significance to humanity were closed to the public for the first time in decades. At a similar time, the pandemic highlighted the relevance of both tourism and culture. The sudden fall in tourist arrivals has been felt throughout the globe, while millions of individuals have turned to virtual cultural experiences for comfort and inspiration.
The release of the guidelines comes inside the context of the International Yr of Creative Economy for Sustainable Development 2021, a UN initiative designed to recognize how different manifestations of tradition, including cultural tourism, can contribute to advancing the Sustainable Development Goals (SDGs).
