The Ubuntu: Africa Invitations You To Reside marketing campaign, developed by ATREVIA, a world Communication, and Strategic Positioning firm, received the Inspiration Africa Branding Problem organized by the World Tourism Group (UNWTO) in collaboration with CNN International. Its proposal was chosen from greater than 200 entries acquired.
The worldwide name invited businesses, artistic companies and entrepreneurs to current an modern and unique model technique with the intention of positioning the variety of Africa and its locations within the minds of travellers within the post-COVID period. The problem was to spotlight the continent’s strengths, thus fostering a constructive picture and enhancing the efforts of particular person international locations and organizations to spice up the sustainable progress of the area with tourism as a driver of growth.
“It’s actually very rewarding to have been chosen to tackle a undertaking as particular as this. We’re excited to be, ultimately, ambassadors of such a spectacular area as Africa, with its infinite potentialities that always escape basic data. It’s time to rediscover locations and maximize the usage of innovation and digital expertise for a mission as vital as revitalizing tourism. This strategy has guided the work of a unbelievable workforce that has proven, as soon as once more, that by integrating expertise and multi-disciplinary data, it’s doable to beat the challenges of communication,” stated Núria Vilanova, president and founding father of the consultancy. “At ATREVIA we really feel proud and privileged to have the chance to contribute to the data and growth of such an vital sector for the African continent.”
“We’d like options that restore confidence in journey to make sure that the numerous advantages of tourism are broadly loved. Africa’s potential for tourism is plain, as is the potential of tourism to drive inclusive growth throughout the continent. If the restart of tourism is managed in a accountable and coordinated method, harnessing the facility of innovation, entrepreneurship and communication, this sector will have the ability to rework the lives of tens of millions of individuals and assist defend and protect Africa’s wealthy cultural and pure heritage and variety,” stated UNWTO Secretary-Common Zurab Pololikashvili.
Ubuntu: Africa Invitations You To Reside was createdthrough the event of a territorial model methodology that goals to distil all of the attributes of a continent as intensive and plural as Africa inside a unified idea that’s adaptable to totally different tourism merchandise and totally different audiences. A 360-degree marketing campaign will likely be centred on the notion of “Ubuntu”, a standard time period describing folks’s loyalty and their relationships, and can embrace the creation of Africa’s first emotion map: a digital innovation that helps measure the feelings and emotions generated by travellers visiting the continent. By way of social listening and Huge Knowledge, feedback on experiences are collected and constructive emotions found in every nation are extracted.
