SITA and Zamna finalized the partnership deal at an ACCO meeting in Jordan on 24th Jan, 2023. Pictured left to right: Jeremy Springall, Senior VP at SITA BORDERS, Abdul Wahab Teffaha, Secretary General of AACO, Irra Ariella Khi, CEO, Zamna Technologies
SITA is innovating with cutting-edge technology to strengthen its airline, airport, and border solutions in partnership with travel identity company Zamna Technologies. Zamna’s solution uses a decentralized blockchain-based model to transform how passenger data, such as passport, visa, and health information, is verified and handled, bringing security, ease, and efficiency benefits for travelers airlines, airports and governments. The first deployment will be focused on AACO’s 30+ airlines.
Instead of passengers presenting travel documents repeatedly to every touch point, each time they fly, Zamna’s ability to verify and securely persist such data will provide SITA customers with ongoing automation enhancements, supporting SITA’s vision of a completely digital travel experience.
Airlines and airports will benefit from a tested and verified technology for reduced processing times, and less infrastructure needed to process passengers. At the same time, border agencies will experience fewer exception cases and fewer passengers requiring on-site processing as the border checks are completed pre-departure. Across the journey, the passenger will enjoy peace of mind that the data is being handled even more securely and that they have satisfied all regulatory requirements to travel. The solution also enhances security for SITA’s clients, whose data is managed in a safe, private, and decentralized manner.
Airlines, airports, and governments can drive operational savings by having confidence in the accuracy and timeliness of traveler data. Verified traveler data will be securely shared throughout the journey, eliminating duplicate processes, increasing trust, and improving the passenger experience.
This approach is a paradigm shift to fundamentally change data management within the aviation industry, elegantly ensuring that the individual traveler has minimal impact and that their documents are read and verified once and put to work many times. SITA’s scale and expert work with 1000+ airports and 70+ governments uniquely position the company to lead this industry-wide commitment to transformation.
David Lavorel, CEO, SITA, said: “The partnership with Zamna Technologies powers the next step in the journey to SITA’s vision of enabling a truly connected and digital travel experience along with all the benefits it will deliver: efficiency, improved passenger experience, and increased security.”
Irra Ariella Khi, CEO, Zamna Technologies, added: “SITA has already made great strides into making seamless travel possible with their innovative digital travel solutions. We’re excited to partner with them and leverage their unrivaled experience in the industry to take the next step and transform journeys. Together we will leverage Zamna’s digitization of travel documents and processes through Identity Rails, to make travel significantly more efficient, and deliver secure travel identity for all — through airports and across borders.”
