Visit Seattle and Airbnb’s new marketing campaign will highlight local businesses, unique stays and outdoor Experiences.
Visit Seattle and Airbnb announced the launch of a new marketing campaign that highlights local businesses, unique stays and outdoor Experiences to promote local travel to the region. “Rediscover Seattle” is part of a collaborative effort to support Seattle and King County’s visitor economy.
The social media and email campaign will target potential travellers across Washington state and feature a curated list of attractions, including outdoor activities and neighbourhoods in Seattle and King County. Travellers will be encouraged to taste their way through the flavours of Kent Food Trails, take a drive to Woodinville’s wineries and four distinct districts, and explore the natural beauty of Snoqualmie’s waterfalls and scenic hiking trails.
We are thrilled to partner with Airbnb on this opportunity to remind, and introduce, our locals to the gems of our region during such a critical time of recovery.
Ali Daniels, Chief Marketing Officer for Visit Seattle
In 2019, tourism generated an estimated $8 billion in total economic impact and supported more than 80,000 jobs 2019 according to Visit Seattle’s 2020 annual report. The partnership is part of Airbnb’s work with destination marketing organizations and local governments to support local economic recovery. To date, Airbnb has launched more than 140 partnerships across nearly three dozen countries to bolster the economic benefits of travel for residents and small businesses.
“At Airbnb, we’ve seen firsthand how the pandemic has encouraged travellers to look for unique, nearby destinations to explore. The new campaign with Visit Seattle will tap into changing travel trends to promote Seattle and King County to more travellers across the state and in the process, help bolster the recovery of the region’s tourism industry,” said Ayisha Irfan, Airbnb Public Policy Manager.
Airbnb is proud to help keep more of the returns of tourism in the communities and neighbourhoods where it takes place. Hosts keep the vast majority of what they charge for their listing and more than half of what guests spend during their US trips – 54 per cent in 2020* – occurs in neighbourhoods where they stay, supporting local shops and other small businesses. This economic activity has helped communities throughout the COVID-19 pandemic and continues to be an important source of income and revenue.
