Geneva, Switzerland – MSC Cruises is stepping up its high-end retail selection on board with an enriched catalog of luxury brands further augmented by a new partnership with TimeVallée. The two Geneva-based companies are bringing the “Swiss touch” to the high seas, delivering the elegance and quality Switzerland is known for, along with a host of revered Swiss watch brands for guests to purchase onboard.
MSC Seascape’s TimeVallée concept will be the first of the retailer’s stores at sea when the ship launches in November. Since its inception in 2014, TimeVallée has been making waves in the luxury watch retail sector. Its curated multi-brand selection creates a shopping destination that offers some of the most prestigious watches available from more than 30 top luxury brands.
Aboard MSC Seascape, the store will feature a wide inventory of world-famous Maisons, including Cartier, Baume & Mercier, Hublot, IWC, Mont Blanc, Panerai and Tag Heuer. The look and feel of the space will replicate that of other TimeVallée shops on land and offer the same unique service, complete with extensive brand storytelling and know-how.
Brandon Briggs, MSC Cruises SVP Onboard Revenues, shared: “The beauty of luxury shopping at sea is that cruise guests have plenty of time on board. Since cruises are most often at least seven days long, guests have the ability to return throughout the cruise, revisiting their desired purchases and savoring the luxury experience. As we evolve our ships, we have understood the importance of evolving our retail spaces along with them; creating larger retail spaces that are more tailored to customer needs, which is why TimeVallée’s multi-brand but the in-depth approach was a perfect fit for our guest experience.”
Michael Guenoun, CEO of TimeVallée International, added: “We are delighted to partner with MSC to open TimeVallée at sea for the first time. We are bringing the utmost luxury experience for watch lovers to discover a unique luxury retail concept where clients can discover and browse through the most sought-after fine watchmaking brands.”
The name TimeVallée is evocative of the valleys in which many fine Swiss watches have been manufactured throughout history. TimeVallée perpetuates that heritage and sophistication of fine watchmaking while inviting newcomers and watch aficionados alike to browse, learn, share and experience the watchmaking world. Dedicated areas of the boutique hosted by expert brand ambassadors allow guests to develop a true feel for the watchmakers represented within, all while surrounded by TimeVallé’s unique blend of old-world heritage and contemporary design.
TimeVallée has 34 stores worldwide, each offering an immersive experience for fine watch lovers.
The Naming Ceremony for MSC Seascape will take place in New York City during a glittering event on December 7, 2022. The new ship will offer two different seven-night itineraries, stopping at Ocean Cay MSC Marine Reserve and Nassau in The Bahamas, San Juan in Puerto Rico and Puerto Plata in the Dominican Republic, or calling at Ocean Cay MSC Marine Reserve, Cozumel in Mexico, George Town in the Cayman Islands and Ocho Rios in Jamaica.
