Practical guidance for Distribution, Revenue and Marketing leaders in Hotels and Chains
London, UK: As hotels around the globe continue to grapple with the impact of the coronavirus pandemic, Fornova, world-leading travel, and hospitality business intelligence specialist, released a complete report exploring the steps motels can take to navigate the ‘new regular’.
‘How to lead your hotel by the COVID-19 disaster: Actionable insights for Directors of Distribution, Revenue and Marketing’ shares the company’s insights into the key themes it expects to emerge in the coming weeks and months ahead and provides insider tips on how motels should form their distribution and revenue methods accordingly.
Dori Stein, Fornova’s CEO, said: “When the crisis first hit the industry in March, we requested our crew to look forward and predict what may occur. We initially shared these predictions informally on social media to garner on-the-ground intelligence from our peers and those facing the unprecedented challenges head-on.
“The overwhelming response prompted us to publish a report, which not only shares some of the predictions but provides practical guidance for distribution, revenue optimization and advertising professionals in hotels and chains who are working laborious to safe heads on beds and keep those businesses afloat.
“The situation is altering every day and varies vastly around the world so whereas a few of our predictions have proven correct, the jury remains to be out on others. Whereas we frequently monitor the scenario and update our shoppers, we’re actively encouraging the worldwide hospitality group to share their experiences with us in order that we will present further insight later next year.”
The report, which could be downloaded here, combines the unique predictions Fornova made in March because the disaster began to unfold, and replace on how those compare to the current scenario and a ‘what does it mean for me’ section.
Key actionable insights for hoteliers embrace:
- Optimize the hotel’s Google My Business listing and utilize lots of Google’s free suite of services for the hospitality trade as attainable
- Strengthen relationships with Online Travel Company (OTA) companions
- Monitor how room rates are being proven by OTAs and metasearch sites within the country the place friends are searching and guard against aggressive country charges campaigns
- Ensure hygiene and safety messages are integrated throughout all channels and never solely on marketing outlets.
The launch of the report comes as Fornova celebrates 10 years as an enterprise intelligence solutions supplier to the largest resort chains and world OTAs, as well as hundreds of smaller brands and independent properties all over the world.
Fornova’s data-driven solutions make optimal pricing, distribution, and demand generation attainable for hotels and journey corporations. They enable their entire group (from revenue and distribution to sales, e-Commerce, and operations) to make higher decisions sooner, navigate by changing market environments and stay ahead of the competition.
Using its patented VisualScan technology, the corporate tracks greater than 100,000 web sites each day and displays 1.25 billion charges from over 70 totally different international locations (Factors of Sale) each month. Its crew has grown steadily since inception and today employs around 200 folks, based in 10 countries, across 4 continents.
