The Ministry of Culture, Sports and Tourism (Minister HWANG HEE, MCST) together with the Korea Tourism Organization (President AHN Young-Bae, KTO) selected six cities (counties) in Korea as the Smart Tourism Attractions: Gyeongju, Namwon, Ulsan, and Cheongju, while two counties are Yangyang and Hadong.
Cities selected as “Smart Tourist Attractions” will incorporate state-of-the-art ICT to attract tourists at home and abroad to provide diverse experiences and satisfy visitors. This project will also analyze accumulated tourism information and continuously enhance tourism infrastructure.Â
  Considering the scale of the area and its special features, cities were selected under the three main themes. The first theme is “Cities with good transportation infrastructure” such as airports and railways. The second is “Cities with travel attractions”, and the third is “Cities with hidden Gem”.
Cities in the third category are municipal governments with less than 150,000 population. After the initial screening process, 12 cities out of 40 were able to go for the final round. To select the final cities, an evaluation for a detailed project plan and a site visit was conducted. In particular, the feasibility of the business plan, the local government’s will for business promotion, and the specialized smart tourism implementation plan were highly considered in the assessment.
The finally selected six municipal governments will be granted 3.5 billion KRW for the project budget to develop a comprehensive smart tourist destination focusing on special features for each area.
As a result, Ulsan and Cheongju were selected as cities with good transportation infrastructure networks, Gyeongju and Namwon as the cities for tourists attractions, and Yangyang and Hadong was chosen as the spots with a hidden gem.
Ulsan and Cheongju have good transportation infrastructure that provides a vision of linking local tourism resources centred on major transport hubs. Based on convenient transportation infrastructures such as Ulsan Station, Taehwagang Station, and Ulsan Airport, Ulsan has improved convenience by applying technology to the entire journey to the “Jangsaengpo Whale Culture Zone“, showing realistic technology focusing on Ulsan’s representative tourism attractions “Whale”.
Cheongju plans to recreate the original downtown area, to become a “Digilog”, by incorporating good characteristics of recording cultural city and convenient transportation systems such as Osong Station and Cheongju International Airport. With these advantages, the tourist spots will become “Digilog”, where digital and analogue meet.
Focusing on special spots, cities in this category plan their visions centring on smart tourism services. Gyeongju, selected as a tourist attraction type, will develop immersive digital history and cultural contents at the Daereungwon district applying metaverse and providing augmented reality of relics for the Silla dynasty period.
Namwon will feature Gwanghallu Pavilion, providing cultural content that combines digital technology with rich traditional cultural facilities to create an immersive experience tourism city where visitors can experience the joy and spirit of Koreans.
Yangyang, a well-known spot for surfers, improves the convenience of surfing tourists who mainly visit this place by integrating a wave forecast service that informs in real-time basis, issuing mobile surfing lesson certificates, and providing lesson information as the target for “Surfy Beach Road”.
With the theme of tea, Hadong will transform the area utilizing the green tea industry special zone in Hwagae-myeon into a place where you can enjoy your own customized tea and experience different experiences such as immersive content.
