Alan Faena and Len Blavatnik of Faena Group, along with Sébastien Bazin, Chairman, and CEO of Accor, today announced the launch of a global strategic partnership focused on expending the Faena brand across the globe.
Faena, one of the world’s most impactful brands within the luxurious lifestyle and hospitality business, and Accor, a world-leading hospitality group with an unparalleled brand portfolio and more than 5,000 properties across 110 nations, have partnered to broaden the Faena brand to strategic destinations worldwide.
Alan Faena will work in partnership with Accor to break the new ground, growing Faena Districts in select global locations. This new venture will strengthen Faena’s private and distinctive strategy and will become a catalyst for exponential progress. Dubai is slated to be the first global destination.
“We have present in Accor a perfect partner; we have a shared vision and passion. As Faena expands, we plan to continue rethinking the hospitality lifestyle and shaping the path for groundbreaking concepts, setting new industry standards within the creation of inimitable environments rooted in culture, positively transforming cities, shifting old paradigms, and becoming new international cultural epicenters. It has at all times been our dream to share the Faena ethos and artistic vision around the globe, and with Accor, we’re turning this dream into reality,” stated Alan Faena.
“Accor is building an experience-based hospitality platform and in doing so, we greatly value the energy and ideas that entrepreneurs, creators, and visionaries bring. Alan Faena is a clear chief within the luxury lifestyle sector with his transformative concepts. Faena Districts are shifting the gravitational centers of the cities where they reside, making a true difference in their communities. These will serve as our model as we work hand-in-hand with the Faena team to help obtain their vision and global expansion ambitions. We look forward to a protracted and rewarding future working with Alan, Len, and the complete Faena group,” stated Sébastien Bazin, Chairman, and CEO, Accor.
The new venture will handle Faena Buenos Aires and Faena District Miami Beach, which was named because the #1 hotel in Miami, #2 hotel within the wider United States, and twelfth highest-ranked property in the entire world by readers of Condé Nast Traveler of their 2020 Readers’ Alternative Awards, as well as all future projects created in collaboration together. This groundbreaking endeavor will result in pioneering businesses that specialize within the development of one-of-a-kind, socially accountable, holistic environments, anchored in cultural experiences starting from residences and hotels, art, and cultural spaces.
Faena is one of the world’s most impactful brands within the lifestyle and hospitality business, creating a perfect mix of hotel and resort experience with native history and deep cultural values. With every unique large-scale vibrant district, Faena possesses the power to shift the gravitational center of each destination to become a new community epicenter and broaden its cultural footprint.
