SINGAPORE – Hilton Garden Inn, the upscale focused service brand of leading global hospitality company Hilton, has announced the opening of its 50th property in Greater China. Hilton Garden Inn Beijing Haidian Daoxiang Lake marks the brand’s first hotel in the Chinese capital and continued success in the world’s second-largest economy.
First launched in Greater China in 2014, Hilton Garden Inn welcomed 900,000 guests through its doors last year and is set to triple its footprint here in the coming years.
The brand’s rapid expansion underscores its owner-friendly operating model that delivers best-in-class returns, and its focus on anticipating and exceeding guest needs. Building on the brand’s success in Greater China, Hilton will ramp up the expansion of Hilton Garden Inn across Asia Pacific, including Thailand and Australia.
Hitting a sweet spot for the growing middle class
Asia presents a $10 trillion consumption growth opportunity over the next decade, with more than one billion Asians set to join the middle class by 2030. As pent-up travel demand continues to drive post-pandemic recovery across Asia Pacific, and with travelers in the burgeoning middle class expected to be more value-driven and price-cautious, Hilton Garden Inn’s regional expansion is timely.
For owners looking to capture demand from both business and leisure travelers in this fast-growing segment, Hilton Garden Inn’s efficient prototype, kit-of-parts approach, and lean operating model make it highly adaptable for mature and emerging hospitality destinations, as well as across city and resort locations.
“As travel recovers strongly across Asia Pacific, Hilton Garden Inn hits a sweet spot for owners and travelers alike,” said Clarence Tan, senior vice president, Development, Asia Pacific, Hilton. “Owners drawn to the profitable focused service segment gravitate towards Hilton Garden Inn for its efficient build, strong investment returns, greater flexibility through franchised and managed hotel agreement options, as well as the ability to leverage Hilton’s powerful commercial engine. Owners also value how we regionalize the brand for Asia Pacific as that keeps us close to evolving guest preferences and positions us all for long-term success.”