easyJet holidays are making it easier for its customers to make sustainable choices for their holiday, by identifying a new ‘eco certified’ collection on its website.
The hotels included in the collection will be identified by a green leaf motif, and all have a Global Sustainable Tourism Council (GSTC) certification or have meet GSTC recognised standards for hotels. This means the accommodation complies with the highest social and environmental standards on the market, through the highest assurance level that exists.
A new webpage called ‘sustainable holidays’ will help customers identify which hotels have sustainability certification, to help them make a decision on a holiday that’s right for them.
In September 2021 the tour operator became one of the most prominent UK holiday providers to become a member of the GSTC and is encouraging all of its hotel partners to achieve certification by 2025, working with them to understand the benefits of becoming certified and the attributes of which they are certified against. The GSTC is a global membership organisation, formed to manage global standards for sustainable travel and tourism, the GSTC Criteria, and to foster increased knowledge and understanding of sustainable tourism practices through the adoption of universal sustainable tourism principles.
Matt Callaghan, easyJet holidays’ Customer & Operations Director, said:
“We know from our own research that sustainability is an important factor when booking a holiday and that consumers are looking to cut their impact on the environment when going abroad.
“As travel starts to thrive again, our customers are actively seeking more information and asking more questions, which is why we’re making it clear to them what makes their holiday a sustainable choice by launching our ‘eco certified’ range, which includes all our GSTC certified hotels and hotels meeting GSTC recognised standards.
“We’re passionate about offering holidays that don’t cost the earth, and it’s our mission to always provide brilliant value for money, so I’m thrilled that this new range shows that our customers can make smart choices to do both.”
Randy Durban, the GSTC CEO, said:
“We applaud easyJet holidays’ move to feature certified hotels both to ‘green’ their own product line but to use their contracting power to push hotels at their destinations to step up to higher levels of sustainability”
In 2021 easyJet holidays launched its inaugural sustainability strategy and became the first major UK tour operator to offset the carbon emissions from its package holidays, comprising the fuel used for flights and in-destination transfers, as well as the energy used from hotel stays.
