DUBAI: Hotel room rates in Dubai hit a three-month high in April according to the latest data from STR (Smith Travel Research).
The average daily rate was 576 dirhams ($157) for the month, according to preliminary data, which was the highest since January.
Occupancy stood at 59.7 %, slightly lower than in March where the rate was at 60.5 %, the research company said.
Revenue per available room, a key performance measure calculated by multiplying a hotel’s average daily room rate by its occupancy rate, was at 343.94 dirhams, only slightly higher than 329.84 dirhams month-on-month.
Daily occupancy remained in the 50 p.c range throughout the April Ramadan period, STR said.
The holy month of Ramadan typically sees UAE residents checking in at hotels for staycations, which has been a major selling level for the industry since international travel was curtailed by the COVID-19 pandemic.
The UAE has been investing in key tourism and health policies to allow the hotel industry to gradually recover, including one of the world’s fastest inoculation drives.
