New fares including full offsetting of CO2 emissions introduced for passengers flying from Denmark, Sweden and Norway as a pilot project.
Brussels – Brussels Airlines introduces a Green Fare for passengers flying from Denmark, Sweden and Norway from August, which includes full offsetting of CO2 emissions using sustainable fuel and investment in climate protection projects. The offer comes now that the willingness for passengers to neutralize their flight has risen significantly. Since the options for CO2-neutral flying were integrated into the booking process on brusselsairlines.com, the usage among customers has increased sixfold.
Brussels Airlines, together with the other airlines of the Lufthansa Group, introduce a new Green Fare for its guests booking from Denmark, Sweden and Norway on a trial basis from August 2, 2022. As a contribution to a sustainable way of flying, the Green Fare includes a full offset of the flight’s CO2 emissions in the price of the flight. This is achieved by a combination of 20 per cent sustainable aviation fuel (SAF) and 80 per cent through investments in long-term climate protection projects. As an incentive, the Green fare also includes additional status miles and free rebooking options.
The Green Fare is now displayed alongside the familiar fares (Light, Classic, Flex) as an additional fare option on the online booking screen directly after the flight selection. The new offer is available in both Economy Class and Business Class for flights within Europe. In addition, starting in September, B2B travel partners in Scandinavia will also be able to take advantage of this new option. The test phase will last approximately six months.
The increasing success of sustainable options
At the end of May, Brussels Airlines had already improved its sustainable offer, by integrating the options for CO2-neutral flying directly into the flight booking, simplifying the process for its customers to buy sustainable fuel, invest in climate projects managed by myclimate or opt for a combination of both.
Since the introduction, the use of the offers for CO2-neutral flying has increased rapidly. Whereas the usage figures of these bookings via brusselsairlines.com were previously just under one per cent, they have now sixfold.
“Brussels Airlines and the Lufthansa Group have set itself ambitious climate targets and plan to reaching carbon neutrality by 2050. Next to fleet modernization and more sustainable processes, innovative offers such as the new Green Fares are an important step toward that goal. The integration of sustainable options in the booking process already significantly increased the customer’s willingness to invest in sustainable flying, motivating us to invest further in sustainable offerings.”
Peter Gerber, CEO Brussels Airlines
