Airbnb: In wine country, US Hosts earned more than $270 million in Q2 2022

Airbnb: In wine country, US Hosts earned more than $270 million in Q2 2022

It’s grape to be a Host in the Vineyards Category, with the US Host near a winery typically earning more than $8,000 from April to June 2022.

There are more than 120,000 listings in the Vineyard Category on Airbnb around the world, as of May 2022.

Whether it’s International Grenache Day, National Chianti Day, or just Wednesday, it’s probably wine o’clock somewhere. If you don’t believe us, just ask the Hosts of the more than 120,000 listings in Airbnb’s Vineyards Category all around the world.

In May, Airbnb introduced a new way to search designed around Airbnb Categories — including Vineyards. Now, for Hosts, sharing a vineyard-adjacent home is like living on cloud wine, and not just because they can stop and smell the rosé. In the US,  Hosts offering stays near vineyards collectively earned more than $270 million in Q2 2022 alone, with an individual US Host in the Vineyards Category typically earning more than $8,000 over the same period. 

As of June 30, 2022, 45 per cent of US Hosts in the Vineyards Category are between the ages of 30 and 50, more than a quarter is older adults over the age of 60 — and 62 per cent self-identify as women. In addition, the top 10 US cities with the most listings in the Vineyards Category as of Q2 2022 are:

  • Branson, Missouri
  • North Myrtle Beach, South Carolina
  • Pigeon Forge, Tennessee
  • Sevierville, Tennessee
  • Davenport, Florida
  • Ithaca, New York
  • Four Corners, Florida
  • Paso Robles, California
  • Moab, Utah
  • Williamsburg, Virginia
  • Beech Mountain, North Carolina

Even vineyard-bound US guests range the gamut, from Gen X (31 per cent) to boomers (16 per cent), families looking for an outdoor escape (28 per cent) to romantic duos or friend-cations with two BFFs (31 per cent).

The opportunity to earn for Hosts also extends from coast to coast and blend to blend. The top 10 US states where Hosts near wineries earned the most in Q2 2022 are:

  • California ($61 million)
  • Tennessee ($42 million)
  • Florida ($17 million)
  • New York ($16 million)
  • South Carolina ($14 million)
  • Missouri ($13 million)
  • New Jersey ($10 million)
  • Washington ($9 million)
  • Massachusetts ($8 million)
  • Michigan ($7 million)